Sales Gold Dust

I’ve always thought that good advice is only as valuable as the store that people put in it and the actions they take following it.

Having had a friend call me tonight asking me for some I thought I’d share it here.  She’s about to start cold calling in her first ‘real’ sales role and is nervous about it, and asked what makes a good sales person. Much as I tried to avoid it, I found myself talking in cliches, but only ones that I truly believe, and have experienced, to be accurate.

Successful people are the those that do the things that unsuccessful people don’t (or won’t).

Spend time on the activities that generate business, don’t get bogged down in admin during prime ‘callout’ time.

Every unsuccessful call is a step closer to the gold dust call.  Every successful call is good practice for the next one. Just don’t stop.

These are three bits of advice that ALL sales people know. Good sales people live by them, and bad salespeople just know them, but don’t action.